It is all about experience
I met with several RJs from UAE radios and media channels while managing our new branding campaign for our hospital - made for dubai. Beautiful building and cutting-edge technological equipment introductions have become standard parts of hospital introductions, but my approach is different. In each of these conversations with RJs, I like to introduce the hospital's experience model.
Buildings and technology may age, but experience remains in memories with the same flavor for decades. Experience in a hospital is not limited to patient encounters. Employee experience is another critical aspect that any hospital should prioritize.
In my management model, I prioritize all stakeholder experiences, including those of patients, employees, visitors, shareholders, governments, and vendors. The amount of experience of each of these stakeholders will determine the level of the hospital and operation.
Patients will never smile if the hospital staff does not smile. That is why, when we organize our operations, we keep all of these stakeholders in mind.